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Pay Per Click Management
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Search Advertising
Google Shopping Ads
Social Media Advertising
Local Search Ads
Remarketing/ Retargeting
Display Advertising
PPC Marketing
We at digiappend help you save a lot of time and energy and make more money with PPC advertising. Unlike SEO, pay-per-click advertising gives you instant results, primarily because you pay for it. Under this, the performance of your campaign can be measured easily and in real time. It is a great way for your business to have global or local exposure depending on your needs. We at digiAppend have helped our numerous clients reach their desirable goals and remarkable results through various PPC advertising methods.
Paid search marketing- We make use of paid search advertising to drive more leads and revenue for the business by effectively managing your business and helping you grow. Our main focus here lies on bidding, ads, and keywords which in turn results in more leads, reduced cost per customer acquisition [CPA] and higher revenue. We manage your search campaigns by structuring your account according to business needs, by advanced optimization strategies, by acquiring better leads to sales ratio, and by leveraging other forms of PPC advertising for higher impact.
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Key Elements of Our PPC Marketing Strategy
Unlock the potential of Pay-Per-Click (PPC) marketing with a strategy built to increase your visibility, drive targeted traffic, and maximize ROI.
- Comprehensive Keyword Research
- Audience Targeting and Segmentation
- Bid Management and Budget Optimization
- Landing Page Optimization
- Data Analysis and Performance Reporting
Scale Your Business with Smart PPC Management Services
Thorough market research and keyword analysis takes place to identify the most relevant /searchable terms for your business. Then targeted ad campaigns will be created across platforms like google Ads, Bing Ads, or social media to reach target audience. Also continuous monitoring of campaign performance, optimizing ad copies, and bids will ensure maximum ROI. It will lead to increased visibility, targeted reach and quicker results.
Google Ads, also known as Google Shopping Ads, allows ecommerce businesses to quickly place products at the top of Google search results pages. It results in increased visibility and drives qualified traffic to the e-commerce site. The process starts from product feed creation, then Google Merchant Center Setup, then campaign creation, targeting & bidding, Ad display to finally Tracking and Optimization. Google Shopping campaigns ensures increased visibility, higher click-through rates, and ultimately a significant boost in your sales and revenue.
Our social advertising strategy combines all forms of social channels like Facebook, twitter, LinkedIn etc to deliver the best possible results. We specialize in running effective Facebook ads, LinkedIn and SlideShare ads, twitter ads, Instagram ads, social remarketing with a targeted strategy for each type in place along with continuous monitoring and optimization. Retargeting PPC advertising- Remarketing ads appear to people who have already visited your website and shown interest in making a purchase. It works effectively in e-commerce areas by reengaging visitors- showing them ads of specific products they looked at previously. Up sell / cross sell to existing customers.
Display advertising is a type of marketing that communicates a profitable message visibly with the help of animations, photographs, logos, videos, and additional graphics. Display advertising is generally attention grabbing and results in increased reach with effective targeting capabilities. Our strategy focuses on Managing placements i.e. site selection, Contextual targeting – both keyword and content based, In-audience targeting, Demographic and behavioral targeting and Remarketing. With an effective campaign management system and data-driven approach we aim to reach your target audience with accuracy and influence your customers with compelling banner and display ads in a variety of engaging ad formats.
Retargeting services create and execute targeting advertising focused on leads who have already engaged with the brand. Utilizing advanced tracking tools, we identify users who have engaged with your website or app but haven’t completed desired actions. Through targeted display ads, personalized email campaigns, and dynamic remarketing, we re-engage these users with compelling content designed to drive conversions. Making maximum use of social media platforms, search engines, and video channels, we ensure your brand stays top-of-mind, guiding potential customers back to your site and encouraging them to take action. With strategic planning and continuous optimization, we help maximize your ROI and nurture valuable leads into loyal customers.
For local search advertising, we employ a multifaceted approach to maximise the visibility and engagement within the targeted geographic regions. With the help of detailed keyword research and analysis, we identify the most relevant terms for each client, ensuring their ads appear prominently whenever potential customers are searching for products of services in their area. Using advanced geo-targeting ways, we make sure that ads are displayed to users within specific geographical boundaries so that businesses effortlessly reach their local audience. Ad content and landing pages are optimised to align with local search intent in order to increase conversions and drive measurable results. Effective local search advertising empowers businesses to maximise their presence in local search results and seize opportunities within local communities.
Elevate Your Digital Strategy
Get a no-cost, no-commitment proposal for your next marketing project. Let’s create tailored solutions that drive growth and boost your online presence.
Why Choose DigiAppend for PPC Services in Delhi ?
Extensive Experience Across Industries
Our unmatched portfolio includes managing successful PPC campaigns for brands in Education, BFSI, E-commerce, Healthcare, and more.
Certified Expertise
As a Google Premier Partner, our team of certified PPC specialists has a proven track record of delivering impactful, results-driven campaigns tailored to your brand’s goals.
Results-Oriented Approach
We’re committed to performance: our clients see an average 115% increase in conversions and a 17% reduction in cost per acquisition (CPA).
Our Services
At DigiAppend, we’re not just masters of performance marketing-we’re your partners in digital success. Let us take your brand to new heights with our expert services tailored to your unique needs.
Digital Marketing
Unlock the full potential of digital marketing with our comprehensive solutions. Reach your target audience effectively across various digital platforms and channels.
Search Engine Marketing
Drive immediate results and maximize your online presence with targeted SEM campaigns. Reach potential customers actively searching for products or services like yours.
Social Media Marketing
Harness the power of social media to connect with your audience on a deeper level. Elevate your brand presence, engage followers, and drive meaningful interactions.
Pay Per Click
Stand out in a crowded digital landscape with compelling advertising campaigns. Reach new audiences, drive conversions, and achieve your business objectives.
Email Marketing
Personalized Campaigns: We generate tailored emails that resonate with your audience on a personal level.
Content Marketing
Tell your brand story effectively with our strategic content marketing approach. Create valuable, relevant content that resonates with your audience and drives results.
Frequently Asked Questions FAQs
SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility on search engines, driving organic traffic.
SEO is a long-term strategy. Most businesses see initial results within 3-6 months, but optimal results may take longer.
Keywords are terms that people search for on search engines. Using relevant keywords helps your content rank higher and attract the right audience.
On-page SEO includes optimizing content and HTML elements on your site. Off-page SEO focuses on activities like link building and social media engagement to improve credibility.
Yes, regular updates help keep up with algorithm changes and evolving search trends, ensuring consistent visibility and performance.
Backlinks are links from other websites to yours. Quality backlinks improve your site’s authority and can boost rankings.